Help us take flight in Bermuda and join our fight against ocean plastics. Wear the Band of Britain and support Ben Ainslie and the team's bid to bring the America's Cup home and take action against ocean plastics.

The 35th America’s Cup is about to begin, it’s the oldest trophy in world sport and Britain has never won!

Land Rover BAR have released a limited-edition supporter’s wristband ‘The Band of Britain’, made from recycled ocean plastics developed with the team’s exclusive Sustainability Partner 11th Hour Racing and Bionic® Yarn.  It is estimated that there are 8 million tons of plastic pollution flowing into the world’s oceans each year and by 2050 there be more plastic than fish in the ocean.

Change the way we think about ocean plastics and support Land Rover BAR in Bermuda by wearing the Band of Britain.
 

   Get your Band of Britain wristband here