Jo is the Head of Commercial, Marketing, Communications and Events for BAR. Jo has worked alongside Sir Ben
Ainslie for 13 years securing all his commercial funding through three Olympic campaigns. In 2011 the pair set the
strategy of setting up a British America’s Cup team, to challenge for and win the trophy for Britain.
Jo attended University in New Haven, Connecticut, USA, and on her return to the UK worked for Lloyds Bank in International Marketing. Her love of sailing eventually pulled her from the City to the South Coast of England where she competed on the International Match Racing Circuit for 4 years with double Olympic gold medallist, Shirley Robertson.
The team were ranked number one in the world for over 12 months. With a need to supplement the Sports Funding, Jo used her marketing background to freelance as a sailing writer and TV news producer. These tools along with her marketing background proved invaluable when Jo started the agency Into the blue.
Communications OfficerGBRSarah AlexanderCommunications Officer
Sarah Alexander manages the press and PR for the Land Rover BAR team. She began her career in public relations in the fast-paced London fashion industry, working with a number of luxury and independent brands assisting with brand direction, marketing and promotional campaigns. She moved back to the south coast in 2010 joining Sailing Marketing, PR and Event agency, Into the blue working with agency client, Volvo Car UK, across a sponsorship portfolio that profiled a ‘grassroots to glory’ philosophy, ranging from youth development to Britain’s top sailors at the pinnacle of the sport.
Experiential & Account ManagerGBRTim CarterExperiential & Account Manager
Tim Carter is originally from Ipswich, Suffolk, but he studied at the University of Portsmouth, graduating in 2014 with a degree in Business. Tim’s knowledge of Portsmouth got him started at Land Rover BAR as an intern, but soon after arrival he was offered a permanent position working with the Communications and Commercial departments. This is his first graduate job, and his first America’s Cup. He has a sailing background representing Great Britain in Cadet, 420, 470 and Nacra 17 achieving many top 10 results at international events with the British Sailing Team. In his spare time Tim still sails a lot and participates in every sport he can try his hand at.
Account ManagerGBRSophie HallAccount Manager
Sophie joined Land Rover BAR as a Marketing & Events Apprentice in June 2015. From the Isle of Wight, Sophie attended Ryde School where she achieved high grades and became Deputy Head Girl. She was a member at Gurnard Sailing Club from a young age and is very musical - she plays the clarinet, saxophone and flute, achieving grade 8 in the latter two instruments. Sophie's enjoys keeping fit and has recently ran the 2017 London Marathon raising money for the team's official charity, 1851 Trust. Her next challenge is now embarking on an Open University degree in Sports and Business Management.
In-house PhotographerGBRHarry Kenney-HerbertIn-house Photographer
Harry's passion for media started young while at Millfield school, but developed fully during his time at Falmouth University where he studied Photojournalism. He is an avid sportsman, competing at various levels in Modern Pentathlon, Skiing and Sailing is currently a member of the Royal Burnham Yacht Club. In his spare time he likes to remind his three brothers of his dominance in the sport of Croquet.
Sustainability ManagerGBRAmy MunroSustainability Manager
Amy Munro is an Oceanography graduate from the University of Southampton and grew up in a sailing family, racing on the Solent and the East coast of England. She has experience from a range of campaigns that include running a World Record-Breaking Transatlantic Solo Row through to Offshore Research Assisitant for EcoOcean and Environmental Ocean Team. She has also been involved in workshops to promote public awareness of environmental issues and ocean conservation and been lucky enough to be part of dive teams researching health of coral reefs in Fiji. This is Amy’s first America’s Cup campaign and she is the Sustainability Officer for Land Rover BAR; this role involves working with the team to embed sustainability through three target areas: Driving Innovation, Inspiring Excellence and Smarter Futures.
Group Marketing ManagerGBRSacha KempGroup Marketing Manager
From Leigh-on-Sea, Essex, Sacha has been involved in sports marketing and communication since graduating from the University of Southampton with a degree in Psychology. Sacha began her career with the RYA as Communications Officer during the 2004 Olympics. During 2005/6 she worked as the Travelling Press Officer for the Volvo Ocean Race and has since worked on campaigns for Vodafone and the England Cricket Team, McLaren Mercedes, UEFA Champions League and Adidas’ ‘Take the Stage’ London 2012 campaign. Most recently, Sacha helped launch BT Sport from a PR and Communications capacity.
In her spare time, Sacha now sails on her doorstep in the River Hamble in the Foxer class and enjoys cruising the Solent on a Sadler 32.
Production ManagerGBRAlex PalmerProduction Manager
Alex is originally from Cheltenham, UK and studied Sound Technology & Digital Music IET at Oxford Brookes University. Alex worked for four years at the renowned sports production company Sunset+Vine|APP. In this time he worked closely with ISAF, the British Sailing Team and Sir Ben Ainslie’s campaign in the build up to, and during the London 2012 Olympics. Highlights include working on the BBC’s production of the sailing events during the London 2012 Olympics, producing 46 episodes of Sea Master Sailing and 11 episodes of America’s Cup Discovered. Alex has worked in a variety of roles across the Extreme Sailing Series, RC44 Championship Tour, Audi MedCup, ISAF World Sailor of the Year Awards, and the Perth 2011 and Santander 2015 ISAF World Championships.
Events OfficerGBRKate WardEvents Officer
Born in Reading, Kate now resides in Southampton. Kate studied at the University of Portsmouth in Physical Geography, graduating in 2013. After graduating university Kate worked in Sales before joining Land Rover BAR as Office Manager. This role involves the day to day running of the office and assisting the Events Manager with all events in our Flight Deck facility. Kate learnt to sail in Picos and Lasers during school holidays and in her spare time Kate enjoys playing netball.
Digital & Communications ManagerGBRDan WilkinsonDigital & Communications Manager
Orginally from Kingston upon Thames, Dan joins the team as Digital and social Manager. Specialising in the sport of sailing, Dan has been involved in sports marketing and communications for over ten years. For the past two years he headed up the communications strategy for the Louis Vuitton America’s Cup World Series event Portsmouth. In his spare time, Dan is a keen boxer, boxer and long suffering supporter of Arsenal FC.