ME+EM for Georgie Ainslie

ME+EM are delighted to have designed a bespoke collection of clothes for Lady Georgie Ainslie to wear in Bermuda as she supports her husband Sir Ben Ainslie and his Land Rover BAR team in their bid to bring the America’s Cup home to Britain - where it all began in 1851.

Today in Bermuda, Lady Ainslie had the honour of christening the team’s America’s Cup Class race boat, ‘R1’, that the team will compete in during the 35th America’s Cup this summer. Georgie, who co-designed the range, wore pieces from the collection, which draws inspiration from Queen Victoria - who supported the first ever America’s Cup race in 1851. Georgie and Ben’s daughter, Bellatrix wore her own bespoke ME+EM romper suit.

The America’s Cup is the greatest and most glamorous race in maritime history and the British Challenger is headed up by Sir Ben Ainslie, the most successful Olympic sailor of all time. At ME+EM, we will be supporting his Land Rover BAR team in their ultimate challenge. We took the core values of this great race - British heritage, exceptional creativity and British design. Then we translated these into a beautifully crafted, bespoke collection for Georgie. An impeccable Breton top with a boat neck and frill detail, a versatile layering shirt with a spin on a Victoriana ruffle, the chicest palazzo pant… And in tribute to the origins of the America’s Cup, the Isle of Wight silk scarf.

ME+EM will also be dressing Land Rover BAR’s female support team in our specially designed 1851 Breton. We will donate a percentage of proceeds to the 1851 Trust, of which the Duchess of Cambridge is royal patron.

ME+EM is a premium British fashion label founded in 2009 that offers its customers contemporary, designer quality clothes at lower prices. We are passionately committed to delivering intelligent style, paying rigorous attention to design and fit, creating pieces that are on trend, flattering and versatile. We pick classic, iconic designs such as the Breton top and the Palazzo pant and re-invent them by integrating current trends. This means the clothes are contemporary right now but will also last beyond a single season. Like all the best design they are timeless, ageless, effortless…beautiful clothes for now and forever.

The business is enjoying rapid growth online and has two flagship stores in prime central London.

Available from May.